We became part of the Gllu app journey early on and worked together with the Gllu team to establish the right look and feel. The app, which is meant for younger audiences and enables them to match outfits based on predetermined parameters, needed the design and branding to attract users and turn them into social-media ambassadors.
Services
Brand Identity UI/UX Web Design Digital Assets Marketing Collateral
Industries
E-Commerce
Many apps compete over younger audiences short attention spans and busy mobile feeds. To encourage users to download the app and spread the word via social media, we made sure that Gllu’s design and branding remains authentic without coming across trying too hard. The app and its assets were designed to create the feeling of a high-end fashion magazine meets an indie street style blog.
‘We consider Roche & Granite true partners who helped us understand and communicate exactly who we are and where we’re going. The Gllu app is all about finding the right match, and we absolutely did’