Hip is a mobile app that offers a new, personalized approach to commuting based on a smart algorithm that adjusts according to users’ real-time schedule. The company faced the challenge of building an online platform meant for offline experiences and needed a design and branding partner to deliver on both fronts.
Services
Brand Identity
UI/UX
Web Design
Digital Assets
Marketing Collateral
Industries
Fintech
Together with Hip, we tackled the challenging task of taking over the app stores and the NYC public transportation system simultaneously. The offline creative assets, which included branded buses, tickets, and uniforms, turned Hip’s mobile app into an immersive physical reality for drivers and passengers alike.
We conceptualized every step of the 360 degrees process together with the company and formed a smooth transition, just like the Hip app does. The slick design displayed on the mobile platform, which fits the app’s simple and stress-free product, was visible in the web and offline assets and delivered a coherent, clear message to potential users.
‘Our company took on a serious task and needed a design and branding partner that is not afraid to do the same. Luckily, Roche & Granite found inspiration in this combination of creativity and challenge and delivered the best results under demanding conditions’
Noam Nir
VP Product at HIP
